prezi as tool and symptom

For my keynote lecture at the International Visual Methods conference held in Brighton in September this year (you can read it and link to the Prezi here), I prepared a Prezi.  Prezi is cloud-based software for making visual presentations (or at least the free version is cloud-based), and I’ve been using Prezi instead of Powerpoint for some time now. I’ve got to the point of reflecting on it not just as a new toy to be played with but also, like any toy (or digital device), thinking about how it’s shifting what I do in presentations.


Prezi is basically an empty space onto which you can position various things – images, text, audio files, videos, links to websites – and you then frame them in various ways with boxes and brackets and arrows and so on. You then specify a route for moving between the frames, and can do that in any direction. You can also zoom into the space and zoom out again. According to its Wikipedia entry, this means Prezi works in 2.5D because it positions things closer or further away on a flat screen.

It’s useful for a number of reasons. You don’t have work through a linear text in the way that Powerpoint encourages; you don’t have to exit to play a YouTube video; you can zoom into points of detail and then zoom out again to get an overview of your main argument. So Prezi is a useful tool for positioning things in relations, in hierarchies, in networks (it’s as much spatial as visual).

I like it for presentations because it can show the structure of an argument or an analysis really clearly, as well as carry lots of empirical material. At the International Visual Methods conference I also heard a couple of other uses for Prezi, which both used it more as a way of organising research data than as a presentation device.

The first of these was the Everyday Childhoods research cluster at the  University of Sussex.  Their Face 2 Face research project looked at how young people use different kinds of media devices.  Researchers conducted micro-ethnographies which involved researchers spending an ordinary day with each child and documenting their lives across home, school, leisure spaces etc.  They asked their research participants to keep a diary of their media use over 24 hours, and take photographs too, and the research team then used Prezi to collate the resulting materials.  You can see the Prezis here (you can choose to make a Prezi public and shareable) – use the ‘case studies’ tab at the top of the page.  Not only do these Prezis carry a diverse range of materials, you can choose to explore the young people’s days chronologically or not.

A second use of Prezi as a means of presenting research data was discussed by Darren Umney.  He describe how he used it to manage part of the data he was gathering for his research on debates about a nineteenth-century railway development: his Prezi contains scans of 61 newspaper articles that covered the building of a railway line in the 1830s, and he uses Prezi’s collage-ing and zooming abilities to annotate the articles, arrange them in time-lines, group them into thematic categories and show the relations between those categories, and the links between categories and his conceptual terms. As you move from the data to the concepts, you zoom out in the Prezi. You can explore his method for managing data in this way on his blog here.

Prezi is notorious for that zooming, and for the nausea that it can create in people watching a Prezi, especially if it’s being projected onto a big screen. All the advice you can get on using a Prezi therefore tells you not to zoom too much, too fast or too often. I’d agree with that: don’t zoom too much. My other bit of advice is to map the layout of your Prezi before you start – I wonder how much pre-planning Darren did before using Prezi to work on his thesis analysis. (There’s much more good advice on Prezi’s own site, of course, and also on this LSE Impact Blog post – give yourself a couple of hours to watch the tutorials and practice and you should be good to go.)

I’m also now thinking that moving from Powerpoint to Prezi may have a relation to how visual culture is changing. Thomas Elsaesser has argued that the ubiquity of digital visualisations of many kinds means that a shift is taking place, from framed images structured by the rules of Cartesian perspective to a mobile, unharnessed, 3D visuality. His main example is 3D cinema, but Monica Degen, Clare Melhuish and I also used his essay to think about the spatiality of still CGIs. And Prezi’s frameless zooming also looks like a perfect exemplification of his argument.

The question I have to ask myself though is about my predilection for the final zoom that reveals the grand structure underpinning my presentation. Does it make my position so clear that its positionality and construction are also evident? Or is it rather too close to comfort to the god’s-eye viewpoint so thoroughly critiqued in the early 1990s by Donna Haraway, among others?


Elsaesser, Thomas. “The ‘return’ of 3-D: On Some of the Logics and Genealogies of the Image in the Twenty-First Century.” Critical Inquiry 39, no. 2 (2013): 217–46. doi:10.1086/668523.

Rose, Gillian, Monica Degen, and Clare Melhuish. “Networks, Interfaces, and Computer-Generated Images: Learning from Digital Visualisations of Urban Redevelopment Projects.” Environment and Planning D: Society and Space 32, no. 3 (2014): 386–403. doi:10.1068/d13113p.



The Rachel Tanur Memorial Prize for Visual Sociology

Here’s an announcement that may be of interest to many of you.
The Rachel Tanur Memorial Prize for Visual Sociology recognizes students in the social sciences who incorporate visual analysis in their work.  The contest is open worldwide to undergraduate and graduate students (majoring in any social science).  It is named for Rachel Dorothy Tanur (1958–2002), an urban planner and lawyer who cared deeply about people and their lives and was an acute observer of living conditions and human relationships.
The 2016 competition for the Rachel Tanur Memorial Prize for Visual Sociology is now accepting applications, with a deadline of January 25, 2016.  Entries will be judged by members of the Visual Sociology Group (WG03) of the International Sociological Association (ISA).  Up to three prizes will be awarded at the Third ISA Forum of SociologyThe Futures We Want: Global Sociology and the Struggles for a Better World, to be held in Vienna, Austria on July 10-14, 2016.  Attendance at the forum is not a requirement but is encouraged.  First prize is $2,500; second prize is $1,500; and third prize is $500.
For more information and to apply, go to

online training in image elicitation methods – pre-register now!

Last year, I worked with Professor Helen Lomax and Dr Nick Mahony to produce three online advanced research training modules in image elicitation methods.  Each module will run once in the next three years, funded by the Economic and Social Research Council.   Module 1 looks at using image elicitation methods with ‘vulnerable’ research participants; module 2 examines discourses of elicitation and participation more generally; and module 3 looks at a couple of possible futures for digital image elicitation methods.  They’re free and open to all researchers, but are aimed primarily at PhD students.

Pre-registration for module 1 is now open here, and closes on 27 November.

spotted at Cambridge station – cut-and-pasted people talk back!

I always keep my eye out for building site billboards and their shiny (or not so shiny) digital visualisations to add to my collection, but at Cambridge station on Saturday I got a surprise. Someone has added speech bubbles to the figures cut-and-pasted into this hoarding.

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I took the photo above in June; below is the hoarding on 17 October.


And here are some of bubbles in close-up.


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And finally, one that not many critics of this sort of glamourising of urban redevelopment schemes seem to consider:

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I have no idea who made this intervention, but my hat goes off to you.

visual research methods in an expanded field: what next for visual research methods?

I gave a keynote address at the International Visual Methods conference in Brighton a couple of weeks ago. I’m not planning to publish it in a peer-reviewed journal (thereby hangs a tale, for another time), so I thought I’d post it here instead. It’s not a polished piece, it’s my notes for the lecture, with a few references, and it gets rather vague towards its end… but it’s an attempt to provoke some new thinking about visual research methods so may have some usefulness nonetheless.

You can watch the prezi that accompanies it here.

Its abstract is below; click through at its end to read my notes for the address.

This lecture will review the current state of visual research methods, discussing both methods for interpreting found visual materials and methods that involve the creation of visual materials as data and as means of disseminating research findings. It will suggest that, while creative experimentation continues, several visual research methods have consolidated and are now relatively mainstream, particularly visual ethnographies, image-elicitation interviews and visual participatory research. It will argue that now, to move forward, visual research methods must engage more fully with the range of issues raised by the fact that so much of contemporary everyday visual culture is mediated by software and, often, delivered by digital hardware. What are the implications of selfies and memes, of YouTube, Vimeo, Pinterest, Snapchat, Twitter, Flickr and Vine, for visual research methods? The lecture will suggest that image-heavy social media platforms raise three methodological questions for visual research methods: questions of scale, of distribution and of practice. The lecture will explore these and suggest that if images are to continue to be taken as useful tools in understanding social life, this may well require a radical expansion of visual research methods.

Continue reading

being provoked by an essay on ‘what is 21st century photography’

I commented in passing in my previous post on the freedom that a blogpost offers: to write more loosely and widely than you can in an academic paper.  And along comes an outstanding blog post – well, a blog essay really – that demonstrates that in spades.  The post is Daniel Rubenstein‘s ‘What is 21st Century Photography‘ and it’s on The Photographers’ Gallery website.  It’s racy, provocative, covers several centuries, is stuffed full of quotable aphorisms, and has a clear argument to make.

I think that argument is very interesting.  Its key claim is that:

in a post-Fordist society the locus of political agency and of cultural relevance has shifted from the object – as visually arresting as it might be – to the processes that (re)produce and distribute the object. Processes, however, by their own nature, are less visible and less representational than objects. For that reason, it seems to me that if photography mainly concerns itself with representations of objects in space, it is losing its relevance in a world in which speed, acceleration, distribution and self-replication acquire a significance that overshadows the visual appearance of spaces.

Which leads to probably my favourite line in the whole essay.  If a photograph is now something that is just occasionally assembled from a wave of data that continually shapes all kinds of visual forms – then, says Daniel: “it has little in common with prints in black frames – these coffins of photography”. ‘Coffins’.  Fab.

The post has lots of insights and pleasures then, though I wasn’t sure about the ‘invisible puppet masters’ who are our ‘real rulers’, and I did feel that its recuperation of photography in its very final line – “photography is not a stale sight for sore eyes, but the inquiry into what makes something an image. As such, photography is the most essential task of art in the current time” – was bit of a failure of nerve.  Maybe photography is just past it?

All this interesting provocation is in sharp distinction to what I was going to discuss on this post, which is Nicholas Mirzoeff’s new book on visual culture, modestly called How To See The World.  I was sent this by the publisher so I perhaps shouldn’t look a freebie too directly in the mouth… but.  The book is bit of a mess, I think.  It attempts the sweeping overview but there’s no clear analytical framework, let alone theory, to guide it, and there are also some quite irritating – well, to be frank, just plain wrong – generalisations.  One of which is that images now are all about time. (We know this because an artist made an artwork with lots of clocks in it, apparently.)  As for example Hito Steyerl, and many others, myself included, argue, it is absolutely necessary now to have a sense of the spatiality of (what is better understood as) visual data, as well as its temporality: its form as a swarm, population or wave; its immersivity; its materialisations; and its geometry as a network.  I think one of the difficulties in Mirzoeff’s book is actually that he remains fixed on images as the problematic rather than these sorts of spatialities that articulate their production and circulation and use, so that he flits from place to place, example to example, without thinking about they might (or might not) join up in some way.

But that’s my query to Daniel too: what are the geographies to his account?  Where does the data move, pause and decay?  How is it circulating, and with what effects in different places?  And how are places themselves being reconfigured in this process?